Cadillac Employs Apollo Program Approach to Assemble Team from the Ground Up for Australian Grand Prix.
Just over a full year ago at the Nevada Grand Prix, Cadillac were at last given the go-ahead as the world of Formula One's most recent entry for 2026. Establishing the squad from nothing has required a intense pace of work that the principal, Graeme Lowdon, has equated to the Apollo program. As the sport descends on the Vegas strip this race weekend, the team know time is getting tight.
The Tight Timeline to Australia
At the final race of the championship to be held in the America, with just over 100 days to go before they make their debut for the first time in Melbourne at the 2026 season opener, the Cadillac F1 project have made significant progress but, in what must seem like a sisyphean challenge, they are cognizant there will never be sufficient time.
The chief technical officer, Nick Chester, came aboard the nascent team in early 2023 not long after it was formed, when the organization were without even an confirmed place. He has been at its heart ever since and enjoys a knowing grin when considering the journey.
“There might be a brief moment reflecting at what the team has achieved and think: ‘Incredible, what an achievement what we have built in less than three years,’” he notes. “And then the following moment you consider: ‘Yeah, there is still a great deal to do.’”
An Unprecedented Opportunity
The CTO had success at Renault in Alonso's title-winning campaigns of 2005/2006 and was in control of engineering strategy at the then-new Mercedes Formula E team, but no other project has been quite like the challenge of launching the quintessentially American Cadillac brand, a manufacturer-backed entry sponsored by the parent company, General Motors Corporation, into Formula One.
“Creating an grand prix team from scratch, when will you ever have the possibility to do that?” Chester remarks. “It is like nothing else. In an well-set team you won't have the opportunity to transform organizational mindset.”
With each day that goes by focus are more focused on the impending moment of truth in Australia and targets are being managed.
“You have to assume that any new team entering the sport is likely to start at the back but simply getting on to the grid will be an accomplishment in itself,” the team principal noted this year and while the CTO shared this view he thought the organization had a reputation to build as well.
“Our primary goal we aim to demonstrate is that we deserve to be there,” Chester explains. “So we turn up and we function efficiently. We want to show that we’re a proper team performing the proper actions on the circuit. After we have demonstrated that we’re really credible, then we aim to demonstrate progression subsequently.”
Racing Talent and Hiring Drive
In August they signed Sergio Perez and Valtteri as their drivers for 2026, a tandem distinguished for their invaluable experience in operating at the front in two championship-winning squads, Red Bull and the Mercedes team, and Bottas expressed the attitude of determined optimism.
“Certainly, we are pragmatic,” he commented. “We face a mountain of work to do, and it will likely be probably a difficult start, because it is F1. But our goal isn't to stay at the back. I believe with this setup, with these individuals, this staff, there’s no reason why we can't manage to progress rapidly up to the pace and taste victory.”
To that end hiring has been in full swing, with employees now up to over 400 and scheduled to hit the objective of 600 quickly. Complementing their existing facility at the Silverstone circuit, the team are in the process of finishing an HQ at the Fishers location in Indy and there is the GM works in Charlotte, North Carolina, where they are developing the facility to build the new engine, scheduled for 2029 – for now they will use power from Ferrari – and the Toyota wind tunnel in Cologne, Germany. It is a complex organization, contrary to the movement in F1 for increased consolidation, and has inspired the innovative team culture to which the CTO referred.
NASA Inspiration
“We've drawn heavily from the NASA moon mission,” said Lowdon shortly before the British Grand Prix in mid-season. “We have a clear-eyed view, we know how tough it is. The schedules, they’re super, super, super short. Alright, it's not a space expedition, but it feels like it sometimes.”
So they have adopted, rather than the conventional chain of command, a flat management structure similar to that of Nasa’s, where there were a variety of project teams all focusing on distinct elements of the mission at a variety of locations.
“When you must follow a protocol where a challenge emerges and they escalate it to their team leader, that supervisor talks to a manager at a different location, it travels back down, it becomes inefficient,” says Nick Chester. “So we empower team members to really get on with it. Eliminating hierarchical consent for all decisions is so much cleaner and more rapid.”
The Future
The effectiveness of this agile strategy will be tested in the heat of competition in 2026 and there is a considerable amount on the line for F1, too. Cadillac have taken on as their development driver the emerging Californian Colton Herta